According to Forbes, Khaby Lame, a 24-year-old TikTok sensation from Turin, Italy, earned $20 million in 2024. Lame remains the most followed person on TikTok, boasting 163 million followers and an incredible 2.5 billion likes on his short videos.
Known for his silent yet comedic reactions to memes and viral trends, Lame has transformed his online success into a multimillion-dollar empire. He has secured major brand deals with Hugo Boss, Fortnite, and Sony Pictures, cementing his status as a global influencer.
This year, Lame also expanded his business ventures, partnering with Walmart to launch a line of unique cooking tools, including a Khaby-branded garlic press and taco holder.
In a 2023 interview with Forbes, Lame emphasized his dedication to maintaining a family-friendly image. “I want to work clean. I’ve never worked with an alcohol company, cigarettes, or anything bad for you because a lot of kids follow me,” he said.
From viral videos to major brand collaborations, Lame continues to dominate the digital world while staying true to his values.
